These liners are similar in color, consistency and staying power, but not in price. The Estée Lauder pencil was $25.00 (ouch!) at Sephora, whereas the Joe Fresh pencil was $6.00 (yay!) at Superstore. The Estée Lauder pencil is in the shade Red and the Joe Fresh pencil is Deep Red.
Swatched side-by-side on the hand, you cannot even tell which pencil is which.
I love a good deal, and this one is hard to beat! Save your money and pick up the Joe Fresh liner. You will get an amazing product for a fraction of the cost.
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